In recent years, the installation of ad blockers has been steadily increasing. The Millenials, being the largest users of the Internet, contribute greatly to this growth. Why are ad blocking software so popular with Generation Y? What drives them to install adblockers?
A more connected generation
According to a recent study, 51% of Internet users between 25 and 34 years old use ad blockers. The same percentage applies to 16-24 year olds. These figures, which have been growing since 2018, demonstrate the Millenials' enthusiasm for the installation and use of anti-advertising software.
According to Shelleen Shum, e-marketing analyst, this generation is more technology-oriented than the previous generation. This 30% growth since 2016 is due in part to a greater use of new online tools.
In search of optimal navigation
Another factor that would encourage Generation Y to increasingly use ad suppression software would be the lack of interest in advertising. Shum insists on the choice factor because Internet users can choose the information they want to access online. They want to ** avoid untimely advertising and ad tracking**.
However, advertisers have found ways to bypass ad blockers. They have realized that, unlike desktops, it takes a little longer to get started on smartphones. Advertisers therefore choose to target the new generation through different media, which are more likely to reach them.
More interest in technology
According to the same study, Generation Y is much more curious about technological tools than previous generations. This growing interest pushes them to go towards new uses of the Internet, if only to try them out. This includes of course the installation of ad blockers.
Source : Adlock